This was a logo developed for a project that I worked on for Newquay Zoo in Cornwall. It was designed whilst working at Leap. This was an initial logo concept but not the chosen logo. The animal in the middle is a Pangolin, a native Vietnamese animal which is highly endangered.
Pangolins are the most trafficked animal on earth; some estimates claim that sales of pangolins now account for up to 20 per cent of the entire wildlife black market and a million are thought to have been killed in the past decade! It was great to work on a project for a client with a really great mission, to help and protect the endangered Vietnamese Wildlife.